It can be really interesting to know the apple statistics and how many smartphone and tech enthusiasts and Apple fans like me are active users in 2023 and what is the most popular tech.
It is fascinating that there are over 1.3 billion active iOS devices in the world. In this article, you will learn exciting apple statistics about the company and its sales performance for the first and second quarters of 2023.
Apple Revenue 2023
In the first quarter of 2023, Apple announced revenue of $117.1 billion. In the second quarter of 2023, Apple announced revenue of $94.8 Billion. The revenue estimate for the third quarter is $81.51 billion. For the final quarter of 2023, the average estimates are $90.46 billion.
Mac Sales 2023
In 2023, Apple has made over $8 billion in Mac sales. The Mac shipments this year are around 40% less than the shipments of last year. However, after the launch of the new Mac Pro, Mac Studio, and the 15-inch MacBook Air this week, the shipments are expected to increase in Q3 and Q4 of 2023.
iPad Sales 2023
In the first quarter of 2023, Apple shipped almost 11 million iPad devices. The iPad sales made about $9.4 billion in the first quarter. The second quarter of iPad sales was $6.7 billion.
iPhone Sales 2023
Apple makes most of its revenue from the sales of the iPhone. This is because of the extreme popularity of handset technology.
Apple generated $50.6 billion from iPhone sales in the first quarter of 2023. In the second quarter, the sales were even more totaling up to $51.3 billion.
Apple Watch Sales 2023
The company sold over 10 million high-tech watches in the first quarter of 2023. There are about 196 million active Apple Watch users as of Q2, 2023. The number is expected to reach 280 million by the end of 2023.
AirPods Sales 2023
In 2022, Apple sold 73 million units of AirPods. In the first and second quarters of 2023, the company sold around 63 million units of AirPods.
The sales of AirPods are less than in 2022 because of the interest and rumors of new models of AirPods such as AirPods Pro 3rd generation, AirPods 3rd generation, and AirPods lite.
TV and Home Sales 2023
The number of Apple TV users and subscribers has increased a lot over the past few years. There are nearly 32 Million active Apple TV devices in the USA right now.
It is estimated that from the sales of Apple TV 4K and Apple TV subscriptions, Apple will generate a revenue of $1 billion to $2 billion by the end of 2023.
|Sales at launch
|HomePod 1st gen
|3 million units
|HomePod 2nd gen
|1 to 3 million
|4.5 million units
The HomePod Second generation and the HomePod Mini are the two current generations of Apple’s smart home speaker devices. At the launch of the HomePod 2nd generation, 2 to 3 million units were sold. The HomePod Mini is the more popular home speaker with 4.5 to 5 million units sold at the time of the launch. This year the HomePod Mini sales are expected to grow by 20%.
Services Revenue 2023
Apple has generated $20.77 billion from services in the first quarter of 2023. In the second quarter of 2023, Apple announced revenue of $20.9 billion from services.
Apple Revenue By Region 2023
|Q1(In billion USD)
|Q2 (In billion USD)
|Rest of Asia Pacific
As always, the most popular region for Apple is the Americas. The most amount of revenue for Apple comes from the Americas with Europe being the second most popular region followed by China, the Rest of Asia Pacific, and then lastly Japan.
Apple Pay Statistics
Since the launch of Apple Pay, it has expanded in different regions like the United Kingdom, Canada, Australia, Japan, Europe, China, and many other regions. In 2019, Apple Pay reached over 300 million + users.
As of 2023, Apple Pay has over 500 million + users. It is estimated that Apple Pay will add more than 40.7 million users by the end of 2023.
As an AI voice assistant, Siri improves with time and requests. There are more users attracted to AI which has more accuracy. Adopting simpler active phrases like “Siri” instead of “Hey Siri” also helps with attracting more users.
As of 2023, There are around 700 million active Siri users. This is because of the dedicated Siri devices like HomePods, AirPods, Apple TV, etc. In the Apple Ecosystem, Siri is the most popular AI smart assistant.
Apple TV+ Subscribers
This year, there has not been any significant growth in Apple TV+ Subscribers. However, there are still 1 billion active Apple TV+ subscribers from all over the world. The Apple TV+ subscriptions made revenue of nearly $21 billion for Apple.
There has been an overall decline in TV subscription services in 2023. Apple TV has still been making progress in its ability to retain users because many Apple users like to purchase the Apple One subscriptions which bundle up Apple TV, Apple Music, iCloud, etc.
Apple News+ Subscribers
News in the format of a video is more popular than reading. However, business analysts still say that this will be a good year for Apple News. It’s estimated that there will be 19 million Apple News+ paid subscribers by the end of 2023.
Apple Music Subscribers
Apple Music is one of the most popular music streaming platforms. After the launch of Apple Music, the music streaming platform has reached almost every single country. Last year the revenue for Apple Music was $8.3 billion.
In 2023 there are almost 110 million Apple Music subscribers. This year, Apple Music is expected to grow by almost 14% in subscribers. The Apple Music family plan is more popular as people prefer to share it with friends and family.
Apple Arcade Statistics
The games that are only available to the arcade subscribers are the most compelling reason to subscribe for its user base. The most amount of subscribers for Apple Arcade comes from iPad users. The most popular country for Apple Arcade is the USA.
Apple iCloud Users
Apple iCloud is one of the most popular services from Apple. iCloud gains almost 150 million users every year. This is due to the fact that if an Android user adopts iPhone, they automatically switch to iCloud as their main cloud storage service. By creating an Apple ID, users get up to 5GB of iCloud storage free and they can purchase the monthly iCloud plans starting with 50GB.
As of 2023, there are more than 850 million active iCloud users. With the recent updates to the interface of iCloud, the numbers are expected to increase by the end of 2023.
With the launch of more and more apps, more subscriptions are created. These subscriptions create more revenue from the iPhone apps. With almost 1.8 million apps in the iOS app store, each app offers different in-app purchases and subscriptions.
Last year 900 million+ iOS users subscribed to first-party or third-party apps from the app store. By the end of 2023, it is expected that the number will increase to 1.08 billion users subscribed to one or more apps in the app store.
In the first quarter of 2023, Apple reported profits of $34.6 billion with total revenue of $117 billion. In the second quarter of 2023, Apple reported profits of $24.2 billion with total revenue of $94.8 billion.
Active iPhone Units
The iPhone is one of the most popular smartphones in the market. It has been the most popular smartphone over the past decade now.
When it comes to smartphones, Apple has a 17% market share worldwide for iPhone. Apple crossed over 1 billion iPhone users in 2021.
As of 2023, there are nearly 1.4 billion active iPhones in the market.
As of 2023, There are more than 400 million iPads sold worldwide since the launch of the iPad. The iPad has generated over $30 billion in revenue for Apple since the launch of the first iPad in April 2010. About 62 million iPads were sold in 2022.
Apple has generated nearly $40 billion in sales of macOS devices up to 2022. There is a variety of macOS devices for consumers to choose from.
There are a number of laptop and desktop macOS devices for entertainment, students, and professionals.
As a result, both high-end and low-end macOS devices are available in the market with premium looks. There is an increasing preference for macOS devices over PC.
In 2022, Apple made a revenue of $26.1 million from the sales of macOS devices.
Apple’s New Launches (2023)
There has been a number of new launches in 2023 from Apple. Earlier this year, Apple launched the HomePod 2nd generation and the HomePod mini smart speakers.
Apple also launched the Mac Mini with M2 and M2 Pro chips earlier this year. Alongside the Mac Mini, the MacBook Pro 14-inch and 16-inch with M2 Pro and M2 Max were also launched.
On June 5, 2023, Apple launched a new 15-inch MacBook Air with the M2 Chip. In the same event, Mac Studio with M2 Max and M2 Ultra was launched. A new Mac Pro with Apple silicon was also launched at the event.
In the same event, Apple also announced a revolutionary new product called the Apple Vision Pro which is a high-tech VR/AR headset. The release of the Apple Vision Pro is expected in early 2024.
To sum up, the macOS sales are down by around 40% this year. For the first two quarters, iPad sales are doing good, shipping almost 7 million units every quarter.
The iPhone is the key contributor to the company’s profits as it is the most popular device. The iPhone made the company over $101 billion in the first two quarters alone this year.
New users of the Apple Watch and the AirPods are increasing by a lot this year.
The company generated around $40 billion from the services like Apple One, iCloud, Music, TV+, etc. in the first two quarters of 2023.
With almost 1.8 million apps in the iOS app store, one of the main sources of revenue is paid, subscriptions and in-app purchases. In 2023, there are almost 1.08 billion users who have purchased or subscribed to one or more apps.
Apple reported a net profit of $34.2 billion in Q1 of 2023. In Q2, the net profits were $24.2 billion.
Apple announced new and exciting tech and launched new macOS and audioOS devices in 2023.
The most popular product by Apple is the iPhone. The iPhone sales outperform every other product by Apple.
Apple’s biggest market is the USA. The sales in the first 2 quarters of 2023 in the USA were around $52 billion.
Apple is still a lot popular today, especially in terms of wearables and handsets. Apple has almost 43% of the market share in smartwatches and 22.5% of the market share in smartphones.
Apple’s top competition is Samsung for smartphones, wearables, audio, etc.
There are nearly 1.4 billion active iPhones in the world as of 2023.
The iPhone 15, iPhone 15 Pro, and iPhone 15 Ultra are expected to be launched later in 2023.
The iPhone 14 and the iPhone 14 Pro are the most-sold iPhones in 2023.